Mazal Jewish Eatery brings a playful and textural element to Jewish cuisine. Not a delicatessen, Mazal makes a point to include cuisine enjoyed by Jewish people in many communities around the world. Seasonal menus allow for many staple meals to be represented throughout the year. A modern take on traditional Jewish foods that is matched in its visual design language.
A muted color palette with occasional pops of lively orange allow for a casual elegance. This element of the Mazal brand is juxtaposed by the funkier screen-printed Hebrew text elements in both the easily recognizable standard calligraphic print and modern cursive.