Get Woozy.

OozyWoozy Kombucha

Overview

OozyWoozy Hard Kombucha breaks through the saturated hard kombucha scene with a playful take on their own weirdness. The brand doesn't hide the fact that their product has a relatively high alcohol content, but they celebrate the excitement that can bring to your daily life—while also touting the benefits of the live culture nature of the popular beverage.

Approach

With one foot in the aesthetic of the psychedelic '70s, and one foot in the playful naïveté of some of today's graphic design trends, OozyWoozy definitely doesn't take itself too seriously, and encourages you to do the same.

Category

Branding

Date

Spring 2021

Image Credit

Photos: Kate Gevanthor
Can Mockup: Drew Vereen

Industry

Food & Beverage

Typefaces

Eckmannpsych
Aquawax
Moonlight

Colors