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The Osprey Hostel Retreat

Overview

The Osprey Hostel Retreat provides guests with a rugged but charming adventure getaway on the wooded Orcas Island.

Approach

Design for the Osprey is casual and craft inspired, with a focus on sustainability and analog print processes. It is a bright and friendly brand, with bright pops of color to juxtapose with the overcast greys and greens and blues of the landscape.

Category

Branding

Colors

Date

Spring 2021

Industry

Hospitality

Typefaces

Recoleta
Sofia Pro

Deliverables

Stationery, toiletries, activity booklet+map, booking website
Personality Images
research + positioning

The Osprey Brand Personality

Adventurous

With an adventurous spirit in a uniquely wild location, the Osprey is the perfect home base for exploring the outdoors.

Collaborative

Working together to navigate in nature or to prepare a meal for your fellow guests, the Osprey allows for true human connection and collaboration.

Laidback

No dressing up required here, and no pampering provided, but find chill and relaxed areas to unwind after exploring Orcas Island.